I’ll Be Part of Paranormal Activity

Today was one of those increasingly rare mornings when the first scan of the email inbox brought a pleasant surprise. No, I did not discover that I am the sole remaining heir of a wealthy doctor from (Fill in the name of some village in Nigeria). And I haven’t been presented with the opportunity of a lifetime by a manufacturer in Asia whose name I can’t pronounce but who offers me the import rights for an unspecified line of small appliances and computer-like stuff. My surprise and delight was triggered by someone closing the loop on a promotional marketing effort that will be one for the text books. Often we see a really great idea only partially executed. I am sure you have seen stuff that got your attention but failed to ask for the sale or the add-on sale. Here’s one that takes the idea of community, brand advocates and promoters and hits it out of the park.

I can be in the credits of the Paranormal Activity DVD

The email I got was from the nice folks at Eventful. They are the ones with the Demand feature that created the popular support for Paranormal Activity and turned a $15,000 budget film into a multi-million dollar cash machine. Now they are starting to hype the DVD and Blu-ray release by telling me I can get my name in the DVD credits if I register. Thousands of Eventful members who originally demanded the film come to their theaters will now be turned into a word of mouth army telling all their friends they are in the credits. Talk about building early demand for a DVD release! My hat is off to Eventful, Paramount Pictures, and everyone else involved. They have earned a spot in the Biggest Bang for the Marketing Buck Hall of Fame. Well done!

Tags: eventful, Marketing, paranormal activity, promotion

This entry was posted on Sunday, November 8th, 2009 at 3:34 pm and is filed under Lowell Wallace, promotion. You can leave a response, or trackback from your own site.